TY  - BOOK
AU  - Strauss, Judy ; 
AU  - Ansary, Adel EI ; 
AU  - Frost, Raymond.
TI  - E-marketing
SN  - 9788178089447
U1  - 658.84 
PY  - 2003///
CY  - New Delhi
PB  - Pearson Education
KW  - Internet marketing
N1  - Including Glossary & Index; E-MARKETING IN CONTEXT.--
1. The Big Picture.--
2. Strategic E-Marketing.-- 
3. The E-Marketing Plan.--
E-MARKETING ENVIRONMENT.-- 
4. Leveraging Technology.--
5. Ethical and Legal Issues.-- 
E-MARKETING STRATEGY.--
6. Marketing Knowledge.--
7. Customer Behavior.--
8. Targeting Market Segments and Communities.-- 
9. Differentiation and Positioning Strategies.-- 
E-MARKETING MANAGEMENT.-- 
10. Product.-- 
11. Price.-- 
12. The Internet for Distribution.-- 
13. E-Marketing Communication.-- 
14. Customer Relationship Management.-- 
GLOBAL PERSPECTIVE.-- 
15. E-Marketing in Emerging Economies.-- 
16. Country Profiles From the Six Continents
N2  - E-Marketing..........This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much "E" and not enough marketing or are too narrowly or technically focused on e-commerce
ER  -