TY  - BOOK
AU  - Colley, John L. ;
AU  - Doyel, Jacqueline L. ;
AU  - Hardie, Robert D. ;
TI  - Corporate strategy : the McGraw-hill executive MBA series
SN  - 0070486905
U1  - 658.4012 
PY  - 2002///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Corporate strategy
N1  - Included Bibliography, Index
N2  - A one-volume, mba-level course on creatingand implementingpowerful corporate and divisional strategydecision makers in today's evolving corporate environment often must formulate strategy on two different levels. Corporate-level strategies must focus on a firm's overall goals and objectives. At the same time, division-level strategies require targeted decision-making to accomplish more focused, distinct tasks and responsibilities. Corporate strategy outlines and explains a working model for addressing the complex issues of corporate as well as divisional strategy. This straight-talking guide encompasses:the strategic planning process productivity improvement valuation of acquisitions and divestitures restructuring for shareholder value for all businesses, the strategic planning process begins with executives devising strategies for growth, then managers using those strategies to approach operational issues. Corporate strategy addresses both factionsand provides hands-on answers to the strategic issues and dilemmas faced every day by executives and managers in multidivision companies. Look to the mcgraw-hill executive mba series for straight-talking, technique-filled books, written by front-line executive education professors and modeled after the programs of top business schools. Other titles in the series include:finance & accounting for nonfinancial managers mergers & acquisitions sales management in today's increasingly streamlined corporate environment, relationships between parent corporations and their subordinate divisions have been transformed. The inherent values of product and service diversificationonce considered fundamental strategic requirementsare being questioned, and in many cases set aside, in favor of more focused, centralized structures
ER  -