TY  - BOOK
AU  - Wells, William 
AU  - Burnett,  John 
AU  - Moriarty,  Sandra 
TI  - Advertising: Principles & Practice
SN  - 9788129700636 
U1  - 659.1 
PY  - 2003///
CY  - New Delhi
PB  - Pearson Education
N1  - Includes index
ER  -