TY  - BOOK
AU  - Patrick,Jerry
TI  - How to develop successful new products
SN  - 9780844236629
U1  - 658.575 
PY  - 1997///
CY  - Lincolnwood, Ill., Chicago
PB  - NTC Business Books, American Marketing Association
KW  - New products
KW  - Product management
N1  - Including Index; Ch. 1. New Products: The Lifeblood of Successful Marketing Growth --
Ch. 2. Why New Products Fail --
Ch. 3. Debunking Reality --
Ch. 4. How to Discover People's True Needs --
Ch. 5. What's in It for Me? --
Ch. 6. Linking Benefits to Needs --
Making the Sale --
Ch. 7. Building Value-Added Concepts for New Products --
Ch. 8. Ideation --
Ch. 9. Exploration and Expansion --
Ch. 10. Other Types of Qualitative Research --
Ch. 11. Business-to-Business Opportunities --
Ch. 12. Developing Successful Products for a Global Community --
Ch. 13. Putting It All Together: A Successful Case Study Using the Perception Expansion Theory
N2  - "New products are the lifeblood of every successful business. And they also are the greatest peril because the failure rate is so high. How do you capitalize on the former and avoid the latter? The answers are here - in How to Develop Successful New Products." "Loaded with practical examples and illustrations, including case histories that show how the leaders are so successful, How to Develop Successful New Products will give you the help you need to build your company one success after another by capitalizing on the skills needed to develop one hot idea after another."--Jacket
UR  - http://www.loc.gov/catdir/description/mh041/96039370.html
ER  -