TY  - BOOK
AU  - Aaker, David A.  
AU  - S.Daym,  George 
AU  - Kumar,  V.
TI  - Marketing Research
SN  - 9971513897 
U1  - 658.83 
PY  - 2003///
CY  - Singapore
PB  - John Wiley
N1  - Index annexed
ER  -