TY  - BOOK
AU  - David Jobber 
AU  - Lancaster,  Geoff 
TI  - Selling and Sales Management
SN  - 9780273674153
U1  - 658.81 
PY  - 2003///
CY  - New Delhi
PB  - Pearson Education
KW  - Selling
N1  - Includes index; Sales perspective --
Sales technique --
Sales environment --
Sales management --
Sales control
N2  - 	
"The book is essential reading for students taking the CIM Certificate in Selling, the Advanced Certificate in Sales Management, and those taking professional studies examinations for CAM, the Institute of Sales and Marketing Management and LCCI."--Jacket
ER  -