TY  - BOOK
AU  - Kapoor, D.C.
TI  - Marketing and Sales Management : (Marketing, Sales, Advertising, Research Methodology and Marketing Information Systems)
SN  - 9788121924306
U1  - 658.8 
PY  - 2004///
CY  - New Delhi
PB  - S.Chand & Company
KW  - Marketing.
KW  - Sales Management.
KW  - Business & Economics -- Marketing -- General.
KW  - Business & Economics -- Distribution
N1  - Including Index; Part 1 - Marketing - Management.--
Part 2 - Sales Management.--
Part 3 - Advertising - Management.--
Part 4 - Marketing - Research - Methodology and Marketing - Information - Systems (MIS)
ER  -