TY  - BOOK
AU  - Church,Roy A 
AU  - Godley, Andrew 
TI  - The Emergence of Modern Marketing
SN  - 714683264 
U1  - 658.8 
PY  - 2003///
CY  - London
PB  -  Portland, OR : F. Cass
KW  - Marketing -- History
KW  - Marketing -- History.
KW  - BUSINESS & ECONOMICS -- Sales & Selling -- General
KW  - BUSINESS & ECONOMICS -- Commerce
KW  - BUSINESS & ECONOMICS -- Marketing -- General
KW  - Marketing
N1  - Index annexed; The emergence of modern marketing / Roy Church, Andrew Godley --
Madame Tussaud and the business of wax: marketing to the middle classes / Pamela Pilbeam --
Purposive strategy or serendipity? Development and diversification in three consumer product companies, 1918-39 / Roy Church, Christine Clark --
Closing the deal: GM's marketing dilemma and its franchised dealers, 1921-41 / Sally Clarke --
Foreign multinationals and innovation in British retailing, 1850-1962 / Andrew Godley --
Building knowledge about the consumer: the emergence of market research in the motion picture industry / Gerben Bakker --
Times change and we change with them: the German advertising industry in the Third Reich / Hartmut Berghoff
N2  - These essays highlight important innovations in marketing whilst underlining some surprising continuities
ER  -