TY  - BOOK
AU  - Levinson, Jay Conrad  
AU  - Godin,  Seth 
TI  - The guerrilla marketing handbook
SN  - 9780395700136
U1  - 658.8 
PY  - 1994///
CY  - Boston : 
PB  - Houghton Mifflin, 
KW  - Marketing -- Handbooks, manuals, etc
N1  - Choosing your marketing tools: traditional advertising, mini-media, targeted media, promotion, telephone, non-media --
Resources
N2  - 	
Marketing strategy for maximum return, for large & small businesses
ER  -