TY  - BOOK
AU  - Albaum, Gerald  
AU  - Duerr,  Edwin 
AU  - Strandskov,  jesper 
TI  - International Marketing and Export Management
SN  - 9780273686347
U1  - 658.848 
PY  - 2005///
CY  - Harlow, England ; , New York
PB  - Prentice Hall/Financial Times, 
KW  - Export marketing -- Management
N1  - Includes index; 	1. International marketing and exporting --
2. Bases of international marketing --
3. The international environment --
4. Export market selection : definition and strategies --
5. Information for international market(ing) decisions --
6. Market entry strategies --
7. Export entry modes --
8. Nonexport entry modes --
9. Product decisions --
10. Pricing decisions --
11. Financing and methods of payment --
12. Promotion and marketing communication --
13. The export order and physical distribution --
14. Organization of international marketing activities
N2  - 	
"Geared to both undergraduate and postgraduate courses on International Marketing or Export Marketing/International Trade, this book can also be used as a supplementary text on International Business courses and as a useful source of reference to even the most experienced of practitioners."--Jacket
ER  -