TY  - BOOK
AU  - Berman, Barry 
TI  - Retail management : a strategic approach
SN  -  9780131870161
U1  - 658.87 
PY  - 2007///
CY  - Harlow : 
PB  - Pearson Prentice Hall, 
KW  - Retail trade -- Management
N1  - 1. An introduction to retailing --
2. Building and sustaining relationships in retailing --
3. Strategic planning in retailing --
4. Retail institutions by ownership --
5. Retail institutions by store-based strategy mix --
6. Web, nonstore-based, and other forms of nontraditional retailing --
7. Identifying and understanding consumers --
8. Information gathering and processing in retailing --
9. Trading-area analysis --
10. Site selection --
11. Retail organization and human resource management --
12. Operations management : financial dimensions --
13. Operations management : operational dimensions --
14. Developing merchandise plans --
15. Implementing merchandise plans --
16. Financial merchandise management --
17. Pricing in retailing --
18. Establishing and maintaining a retail image --
19. Promotional strategy --
20. Integrating and controlling the retail strategy --
App. A. Careers in retailing --
App. B. About the Web site that accompanies Retail management (www.prenhall.com/bermanevans)
N2  - 	
Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making
ER  -