TY  - BOOK
AU  - McGoldrick, Peter J. 
TI  - Retail marketing
SN  - 9780077092504
U1  - 658.87 
PY  - 2002///
CY  - London
PB  - McGraw-Hill, 
KW  - Retail trade
N1  - Includes index; 1.Introduction to Retail MarketingPART ONE: RETAIL MARKETING STRATEGY2. The Competitive Environment3. Understanding the Consumer4.	Retail Strategy and Planning5. Monitoring Marketing Performance6.	Monitoring Financial PerformancePART TWO: THE RETAIL MARKETING MIX7.	Retail Location8.	Product Selection and Buying9.Retailers' Own Brands10.	Retail Pricing11.	Advertising and Promotion 12.	The Selling Environment13.	Retail ServicePART THREE: THE RETAILING SANS FRONTIERES14. International Retailing 15. E-Tail Marketing
N2  - 	
This second edition retains the analytical approach to the functions and problems of retail marketing management found in the first, but it has been fully revised and updated to reflect developments in retail theory and practice
ER  -