TY  - BOOK
AU  - Ranchhod, Ashok  
AU  - Marandi,  Ebi 
TI  - Strategic marketing in practice 2007-2008
SN  - 9780750684583 
U1  - 658.8 
PY  - 2007///
CY  - Oxford
PB  - Butterworth-Heinemann, 
KW  - Marketing -- Management
N1  - Includes index; Case Study Analysis; Understanding the direction and management of marketing activities; Contemporary issues in marketing; Effective Customer orientation; The examination; Case study
N2  - Structured to link directly to the CIM syllabus, this book is accompanied by access to MARKETINGONLINE, an online learning resource designed for CIM students which can be accessed at any time. It contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.
ER  -