TY  - BOOK
AU  - Doole, Isobel  
AU  - Low,  Robin 
TI  - Strategic marketing decisions 2007-2008
T2  - CIM coursebook
SN  - 9780750684156 
U1  - 658.8 
PY  - 2007///
CY  - Oxford
PB  - Butterworth-Heinemann, 
KW  - Marketing -- Management
N1  - Includes index; 	Intorduction to Strategic Marketing Decisions; Challenging traditional strategic thinking; Competitive Strategy as a learning process; Developing corporate-wide marketing innovation; Decisions for a new strategic marketing direction; Strategic decisions for global development; Developing innovative strategies to acheive global fast growth; Building portfolio value; Integrated communications and relationship development; Using the extended organization to add portfolio value; Financial appraisal for strategic marketing decisions; Achieving a sustainable competitive advantage
N2  - Contains examination papers and examiners' reports to enable students to practise what has been learned and help prepare for the exam
ER  -