TY  - BOOK
AU  - Calvin, Robert J.
TI  - Entrepreneurial management
SN  - 9780070586161 
U1  - 658.421 
PY  - 2002///], 2004
CY  - New York : 
PB  - McGraw-Hill, 
KW  - New business enterprises -- Management
KW  - New businesses - Management
KW  - Management
N1  - Including Index; Introduction: The Proven Formula for Success --
pt. 1. Finance and Control --
Ch. 1. Writing a Business Plan or a Strategic Plan --
Ch. 2. Proper Financing --
Ch. 3. Financial Controls --
pt. 2. Marketing and Sales --
Ch. 4. Differentiation, Target Marketing, and Target Customers --
Ch. 5. Cost-Efficient, Effective Sales Organization and Marketing Approach --
Ch. 6. Inexpensively Creating a Demand for Products and Services --
Ch. 7. Proper Pricing --
pt. 3. Business Development --
Ch. 8. Buying an Existing Business --
Ch. 9. Developing and Introducing New Products and Services
N2  - 	
"Entrepreneurial Management walks you through the myriad tactical and strategic issues that are essential to successfully starting a new business: Robert Calvin combines his decades of experience and real-world knowledge with analyses of today's newest business models to create a proven formula for success. From spotting the right opportunity and getting the right financing to differentiating your product or service, and from the development of proper pricing and targeting programs through strategies for reaching out to customers to create and sustain profitable relationships, a wide range of essential topics and concerns are covered."--Jacket
ER  -