TY  - BOOK
AU  - Bowersox, Donald J. 
AU  - Cooper,  M.Bixby 
TI  - Strategic Marketing Channel Management
SN  - 9780070586697 
U1  - 658.8 
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw-Hill
N1  - Includes index
ER  -