TY  - BOOK
AU  - Hiebing, Roman G. 
AU  - Cooper,  Scott W.
TI  - The one-day marketing plan : organizing and completing a plan that works
SN  - 9780071395229
U1  - 658.8 
PY  - 2004///
CY  - New York : 
PB  - McGraw-Hill, 
KW  - Marketing -- Management
N1  - Includes index; The business review --
How to prepare a business review --
Problems and opportunities --
Sales objectives --
Target markets and marketing objectives --
Brand positioning --
Marketing strategies --
Communication goals --
Product/naming/packaging --
Pricing --
Distribution --
Personal selling/service --
Promotion/events --
Advertising message --
Advertising media --
Internet media --
Merchandising --
Public relations --
Marketing budget, payback analysis, and marketing calendar --
Plan execution --
Plan evaluation
N2  - A 10-step program for creating a powerhouse marketing plan. It arms you with the Internet marketing techniques and brand positioning strategies. It is filled with helpful forms and checklists along with actual marketing plan templates . It shows you how to refine your marketing message
ER  -