TY  - BOOK
AU  - Farley, James J.
TI  - The executive MBA for engineers and scientists
SN  - 9781439800997 
U1  - 658 
PY  - 2010///
CY  - Boca Raton, FL : 
PB  - CRC Press/Taylor & Francis, 
KW  - Management.
KW  - Profit
N1  - Includes index; Part I: The Elements. Business: An Overview ; Marketing ; Sales ; Finance ; Break-Even Analysis ; Statistics: A Little Bit, Simply Explained ; Graphs, Charts, and Equations ; Manufacturing ; Accounting. --
Part II: Elements of The Technical Area. Technical Function: Overview ; Quality Control ; Technical Service ; Research and Development. --
Part III: Integrating Business and Technical Areas for Profit. The Corporation as a Unit: An Overview ; Business and Technical Relationships: Symbiosis to Maximize Profits ; People Skills: How to Get Along With Others ; Current Concepts, Trends, and Tools. --
Part IV: Planning Ahead. Your Career ; Starting Your Own Business ; ... And A Little Bit More
N2  - Presenting concepts in a manner that is easily accessible, The Executive MBA for Engineers and Scientists covers the business principles and applications that today's technical managers need to know. The book touches upon all the essentials, including marketing, sales, finance, manufacturing, and accounting. It details technical considerations including quality control, technical services, and R & D and highlights how to effectively integrate business concepts with technical considerations. Examples based on the author's experience working in the pharmaceutical industry and with the Food and Drug Administration illustrate how similar situations can occur in other industries and explain how to solve the problems using the same techniques.
ER  -