TY  - BOOK
AU  - Ryan, Damian 
AU  - Jones, Calvin 
TI  - Understanding digital marketing : marketing strategies for engaging the digital generation
SN  - 9780749453893 
U1  - 658.872 
PY  - 2009///
CY  - London ; , Philadelphia : 
PB  - Kogan Page, 
KW  - Internet marketing
N1  - Includes index and Glossary; 	Going digital--the evolution of marketing --
Strategic thinking --
Your window to the digital world --
The search for success --
Website intelligence and return on investment --
E-mail marketing --
Social media and online consumer engagement --
Online PR and reputation management --
Affiliate marketing and strategic partnerships --
Digital media creative --
A lot to look forward to
N2  - 	
"The book shows readers, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success for their businesses. It explains how to choose online marketing channels in order to get products and services to market. It explores in detail such areas as search marketing, affiliate marketing, e-mail marketing, creative online executions, and digital marketing strategies."--Jacket
ER  -