TY  - BOOK
AU  - Scaife, Wendy.
TI  - Public relations - Quick Guides: everything you need to know…fast
SN  - 9781905053193
U1  - 659.2 
PY  - 2004///
CY  - [Place of publication not identified] [Kent] : 
PB  - Wiremill Pub., 
KW  - Public relations
N1  - What is public relations? --
What PR can achieve --
What's special about nonprofit PR? --
PR professionals --
Using consultants --
Research --
The PR plan --
Planning --
Implementing the plan --
PR on a shoestring --
Evaluating performance
ER  -