TY  - BOOK
AU  - Treacy,Michael
AU  - Wiersema,Frederik D.
TI  - The discipline of market leaders : choose your customers, narrow your focus, dominate your market
SN  - 0201407191 
U1  - 658.8 
PY  - 1995///
CY  - Reading, Mass.
PB  - Addison-Wesley Pub. Co.
KW  - Competition
KW  - Market segmentation
KW  - Quality of products
KW  - Customer services
N1  - Includes index; Introduction * How to Fail in Business Without Even Trying * The New Rules of Competition * The Winners Choice * The Discipline of Operational Excellence * One Companys ExperienceAT&Ts Universal Card * The Discipline of Product Leaders * One Companys ExperienceIntel Corporation * The Discipline of Customer Intimacy * One Companys ExperienceAirborne Express * Setting Your Value Discipline Agenda * Creating the Cult of the Customer * Sustaining the Lead * Epilogue

N2  - New in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are creating havoc for their competitors by raising and reshaping customers' value expectations
ER  -