TY  - BOOK
AU  - Baker,Michael John
TI  - Marketing strategy and management
SN  - 9781403986276 (pbk.)
U1  - 658.8 
PY  - 2007///
CY  - Baskingstoke, Hampshire, New York
PB  - Palgrave Macmillan
KW  - Marketing -- Management.
KW  - Marketing.
KW  - Strategic management
N1  - Includes index; Part 1 - Marketing Strategy.--
Part 2 - The Marketing Appreciation.--
Part 3 - Managing the Marketing Mix.--
Part 4 - Implementing Marketing
N2  - 'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations
UR  - http://www.loc.gov/catdir/enhancements/fy0705/2006052191-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0705/2006052191-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0705/2006052191-t.html
ER  -