TY  - BOOK
AU  - Schiffman, Leon G; 
AU  - Kanuk,  Leslie Lazar ;
TI  - Consumer Behavior
SN  - 9780130491756 
U1  - 658.8342 
PY  - 2004///
CY  - New Jersey
PB  - Pearson Education
N1  - Glossary and Index annexed; pt. I. Introduction . 1. Introduction: Diversity in the Marketplace --
2. Consumer Research --
3. Market Segmentation. pt. II. The consumer as an individual. 4. Consumer Motivations --
5. Personality and Consumer Behavior --
6. Consumer Perception --
7. Consumer Learning --
8. Consumer Attitude Formation and Change --
9. Communication and Consumer Behavior --
pt. III. Consumers in their social and cultural settings. 10. Reference Groups and Family Influences --
11. Social Class and Consumer Behavior --
12. The Influence of Culture on Consumer Behavior --
13. Subcultures and Consumer Behavior --
14. Cross-Cultural Consumer Behavior: An International Perspective --
pt. IV. The consumer's decision making process. 15. Consumer Influence and the Diffusion of Innovations --
16. Consumer Decision Making
N2  - This revision of a classic text retains the strong empirical and market segmentation approach that has set the standard for consumer behavior study through seven editions. This new edition focuses on how the Internet has changed the way people obtain information about potential purchases. This edition now includes thirty-two Active Learning mini-cases
ER  -