TY  - BOOK
AU  - Zeithaml,Valarie A.
AU  - Bitner,Mary Jo
AU  - Gremler,Dwayne D.
AU  - Pandit,Ajay
TI  - Services marketing
SN  - 1259026817
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - McGraw-Hill Irwin
KW  - Service industries
KW  - Customer services
KW  - Marketing
N1  - Includes Index
UR  - http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-b.html
UR  - http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1408/2011051073-t.html
ER  -