TY  - BOOK
AU  - Baran,Roger J.
AU  - Galka,Robert J.
TI  - CRM
SN  - 9780415896573 (pbk.)
U1  - 658.802 
PY  - 2013///
CY  - New York, NY
PB  - Routledge
KW  - Relationship marketing
KW  - Customer relations
N1  - Include Index
ER  -