TY  - BOOK
AU  - Albaum,Gerald S.
AU  - Duerr,Edwin
TI  - International marketing and Export management 
SN  - 9788131791189
U1  - 658.848 
PY  - 2013///
CY  - New Delhi
PB  - Dorling Kindersley
KW  - Export marketing
N1  - Includes Glossary Index; International marketing and exporting -- Bases of international marketing -- The international environment : culture; economic, forces; and competition -- The international environment : government, political and legal forces -- Market selection : definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- Supply chain management/logistics and handling export orders -- Organization of international marketing activities
ER  -