TY - BOOK AU - Gerson,Steven M. AU - Gerson,Sharon J. AU - Gerson,Steven TI - Technical communication :Process and Product SN - 9789332518599 U1 - 808.0666 PY - 2014/// CY - New Delhi PB - Dorling Kindersley Pvt.Ltd KW - English language KW - Technical writing N1 - Sharon Gerson's name appears first in earlier editions; An introduction to technical communication -- The communication process -- Objectives in technical communication -- Audience recognition -- Ethical considerations -- Research -- Routine correspondence -- Social media -- The job search -- Document design -- Using visual aids -- Communicating to persuade -- Technical descriptions and process analyses -- Instructions, user manuals, and standard operating procedures -- Web sites and online help -- Short, informal reports -- Long, formal reports -- Proposals -- Oral presentations ER -