TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Wirtz,Jochen
TI  - Services marketing
SN  - 9780273756064
U1  - 658.8 
PY  - 2011///
CY  - Boston
PB  - Prentice Hall
KW  - Marketing
KW  - Professions
KW  - Service industries
KW  - Customer services
N1  - Includes index & Clossary
ER  -