TY  - BOOK
AU  - Neuendorf,Kimberly A.
TI  - The content analysis guidebook
SN  - 9781412979474 (pbk. : alk. paper)
U1  - 301.01 
PY  - 2017///]
CY  - London : 
PB  - SAGE, 
KW  - Sociology
KW  - Content analysis (Communication)
N1  - Earlier edition: 2002; Defining content analysis --
An integrative approach to content analysis --
Message units and sampling --
Variables and predictions --
Measurement and validity --
Reliability --
Content analysis in the interactive media age --
Results and reporting --
Contexts
N2  - 	
"Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf provides an accessible core text for upper-level undergraduates and graduate students across the social sciences. Comprising step-by-step instructions and practical advice, this text unravels the complicated aspects of content analysis."
ER  -