TY - BOOK AU - Eriksson,Päivi AU - Kovalainen,Anne TI - Qualitative methods in business research SN - 1446273393 (paperback) U1 - 650.072 PY - 2016///] ©2016 CY - London : PB - SAGE, KW - Business KW - Qualitative research KW - Qualitative Methode KW - Wirtschaftswissenschaften KW - Ethnologie KW - Interview N1 - First edition published 2008; Machine generated contents note: pt. I THE BUSINESS OF QUALITATIVE RESEARCH -- 1. Introduction -- The purpose of the book -- What is qualitative business research? -- Qualitative approaches introduced in this book -- How to use this book -- 2. Research Philosophy -- The relevance of philosophical issues in business research -- Key concepts of the philosophy of science -- The main philosophical positions -- Basic aspects of inquiry -- Key points of the chapter -- Further reading -- Exercises -- 3. Research Design and Process -- Importance of planning -- Elements of the research design -- Circularity of the research process -- Time and the qualitative research process -- Key points of the chapter -- Further reading -- Exercises -- 4. Research Questions and Literature Review -- The relevance of the research questions -- Various types of research question -- The use of theory and theoretical concepts -- Positioning the study through literature -- The relevance of a literature review -- Two ways of doing a literature review -- Key points of the chapter -- Further reading -- Exercises -- 5. Access and Relationships -- Identifying research participants -- Accessing organizations -- Accessing individuals -- Making research agreements -- The researcher -- participant relationship -- Key points of the chapter -- Further reading -- Exercises -- 6. Ethics in Research -- The importance of ethics in business research -- Dimensions of researcher -- participant relationships -- Sponsorship and research ethics -- What is good scientific practice? -- Key points of the chapter -- Further reading -- Exercises -- pt. II WORKING WITH QUALITATIVE DATA -- 7. Introduction to Qualitative Data -- What counts as qualitative data? -- Introducing different types of qualitative data -- Ways of doing textual analysis -- The circularity of data gathering and analysis -- Key points of the chapter -- Further reading -- Exercises -- 8. Interviews and Observations -- Qualitative interviews -- Participant and non-participant observations -- Key points of the chapter -- Further reading -- Exercises -- 9. Digital Data -- The relevance of digital research -- Three categories of digital research data -- Collecting digital data -- Computer software for digital data -- Key points of the chapter -- Further reading -- Exercises -- 10. Qualitative Content Analysis -- What is qualitative content analysis? -- How qualitative content analysis can be done -- Qualitative content analysis in relation to qualitative research approaches -- Key points of the chapter -- Further reading -- Exercises -- pt. III QUALITATIVE RESEARCH APPROACHES -- 11. Case Study Research -- What is case study research? -- Ways of doing case study research -- Intensive case study research -- Extensive case study research -- Collecting and analyzing case study data -- Writing and evaluation of case studies -- Key points of the chapter -- Further reading -- Exercises -- 12. Ethnographic Research -- What is ethnographic research? -- Methodological principles -- How to conduct ethnographic research -- Analyzing and interpreting ethnographic data -- Writing and evaluation of ethnographic research -- Key points of the chapter -- Further reading -- Exercises -- 13. Action Research -- What is action research? -- Different types of action research -- How to design an action research project -- Data gathering and analysis -- Writing and evaluation of action research -- Key points of the chapter -- Further reading -- Exercises -- 14. Focus Group Research -- What is focus group research? -- Key characteristics of focus groups -- How to organize and conduct focus group research -- Analyzing focus group data -- Writing and evaluation of focus group research -- Key points of the chapter -- Further reading -- Exercises -- 15. Grounded Theory Research -- What is grounded theory research? -- The rationale of grounded theory methodology -- Key elements and processes -- Basic steps in the analysis -- Grounded theory approach revisited -- Writing and evaluation of grounded theory research -- Key points of the chapter -- Further reading -- Exercises -- 16. Narrative Research -- What is narrative research? -- Key concepts and understandings of narrative research -- How to collect and analyze narrative data -- Writing and evaluation of narrative research -- Key points of the chapter -- Further reading -- Exercises -- 17. Discourse Theoretical Research -- Discourse theory and discourse analysis -- Foucauldian discourse theory and analysis -- Critical discourse analysis -- What does not count as discourse analysis? -- Writing and evaluating discursive research -- Key points of the chapter -- Further reading -- Exercises -- 18. Critical Research -- What is critical research? -- The many directions of critical research -- History of critical research -- The key concepts in critical research -- What methods does critical research use? -- Writing and evaluation of critical research -- Key points of the chapter -- Further reading -- Exercise -- 19. Feminist Research -- What is feminist research? -- Business research and gender -- Gender in research -- Ways for analyzing gender in business research -- Key methods of qualitative feminist research -- How to write and evaluate feminist analysis -- Key points of the chapter -- Further reading -- Exercises -- 20. Visual Research -- What is visual research? -- Ways of using visual materials -- The use of visual materials in business research -- Analyzing visual materials -- Writing the visual materials into research -- Key points of the chapter -- Further reading -- Exercises -- pt. IV WRITING, EVALUATING AND PUBLISHING -- 21. Writing Process -- What is qualitative research writing? -- The structure of the qualitative research report -- Qualitative writing styles -- Developing skills for qualitative writing -- Key points of the chapter -- Further reading -- Exercises -- 22. Evaluation -- Key aspects of qualitative business research evaluation -- Adopting the classic criteria of good-quality research -- Adopting alternative but common evaluation criteria -- Abandoning the idea of common evaluation criteria for qualitative research -- Key points of the chapter -- Further reading -- Exercise -- 23. Publishing -- What is publishing? -- How to publish qualitative business research -- Key points of the chapter -- Further reading -- Exercises -- 24. Breaking the Boundaries -- What is qualitative business research? -- Circularity of the research process -- Combining qualitative and quantitative research -- Learning continues N2 - Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies ER -