TY  - BOOK
AU  - Laudon, Kenneth C ; 
AU  - Traver, Carol Guercio ;
TI  - E-commerce 2017 : business, technology, society
SN  - 1292211687
U1  - 658.872 
PY  - 2018///] ©2018
CY  - Harlow, Essex : 
PB  - Pearson
KW  - Electronic commerce.
KW  - Internet marketing.
KW  - Information technology
N1  - Includes Index; 1. INTRODUCTION TO E-COMMERCE 2. E-COMMERCE INFRASTRUCTURE 3. BUILDING AN E-COMMERCE PRESENCE 4. E-COMMERCE SECURITY AND PAYMENT SYSTEMS 5. E-COMMERCE BUSINESS STRATEGIES 6. E-COMMERCE MARKETING AND ADVERTISING 7. SOCIAL, MOBILE, AND LOCAL MARKETING 8. ETHICS, LAW, AND E-COMMERCE 9. ONLINE MEDIA 10. ONLINE COMMUNITIES 11. E-COMMERCE RETAILING AND SERVICES 12. B2B E-COMMERCE
ER  -