TY  - BOOK
AU  - Laudon,Kenneth C.
AU  - Traver,Carol Guercio
TI  - E-commerce 2019 : business. technology. society
SN  - 9781292303178
U1  - 658.872 
PY  - 2020///]
CY  - Harlow : 
PB  - Pearson
KW  - Electronic commerce
KW  - Internet marketing
KW  - Information technology
N1  - Revised edition of the authors' E-commerce 2018, [2017]; 	Introduction to e-commerce --
The revolution is just beginning --
E-commerce business models and concepts --
Technology infrastructure for e-commerce --
E-commerce infrastructure: the internet, web, and mobile platform --
Building an e-commerce presence : web sites, mobile sites, and apps --
E-commerce security and payment systems --
Business concepts and social issues --
E-commerce marketing and advertising concepts --
Social, mobile, and local marketing --
Ethical, social, and political issues in e-commerce --
E-commerce in action --
Online retail and services --
Online content and media --
Social networks, auctions, and portals --
B2B e-commerce : supply chain management and collaborative commerce
ER  -