TY  - BOOK
AU  - Salvatore,Dominick
TI  - Managerial Economics : Principles and Worldwide Applications
SN  - 9780199496563
U1  - 331.714 
PY  - 2020///
CY  - New Delhi
PB  - Oxford University Press
KW  - Managerial economics
N1  - PREFACE; PART ONE: INTRODUCTION; 1. The Nature and Scope of Managerial Economics; 2. Demand, Supply and Equilibrium Analysis 3. Optimization Techniques and New Management Tools; PART TWO: 4. Demand Theory; 5. Demand Estimation; 6. Demand Forecasting; PART THREE: PRODUCTION AND COST ANALYSIS; 7. Production Theory and Estimation; 8. Cost Theory and Estimation; PART FOUR: MARKET STRUCTURE AND PRICING PRACTICES; 9. Market Structure: Perfect Competition, Monopoly, and Monopolistic Competition; 10. Oligopoly and Firm Architecture; 11. Game Theory and Strategic Behaviour; 12. Pricing Practices; PART FIVE: REGULATION, AND FAIR COMPETITION : 13. The Role of Government in the Economics
ER  -