TY  - BOOK
AU  - Chernev, Alexander  
AU  - Kotler, Philip 
TI  - Strategic marketing management
SN  - 9781936572502
U1  - 658.802 
PY  - 2018///
CY  - [Chicago, Illinois]
PB  - Cerebellum Press
KW  - Marketing -- Management.
KW  - Business and Management
N1  - Part One: The big picture --
Part Two: Marketing strategy --
Part Three: Marketing tactics --
Part Four: Managing growth --
Part Five: Strategic marketing workbooks
ER  -