TY  - BOOK
AU  - Ferguson, Paul R. :
AU  - Ferguson, Glenys J. :
AU  - Rothsehild, R. :
TI  - Business economics : the application of economic theory
SN  - 0333542460 
U1  - 338 
PY  - 1993///
CY  - Basingstoke : 
PB  - Macmillan, 
KW  - Managerial economics
KW  - Micro-economy
KW  - Industrial economy
KW  - Political economics
N1  - Included Index; Introduction - Firms and Markets - The Organisation of the Firm - Operations and Costs - The Costs of Support Activities - Cost Identification - Financial Control - Investment - Demand - Competition and Monopoly - Oligopoly - Corporate Strategy - Government and the Firm - Competition Policy - The Natural Environment - Case Study: The Airline Industry - Appendices: Ethical Considerations - Regression - Empirical Cost Functions - Investment Appraisal and the Preferences of Shareholders - The Cost of Capital
N2  - Provides coverage of the topics taught in economics and business studies degrees and MBA programmes. Recent theoretical developments in areas such as transaction costs, game theory and competitive strategy are incorporated with a fresh approach to demand analysis, costs, finance and investment
ER  -