TY  - BOOK
AU  - Yeşil,Magdalena
TI  - Creating the virtual store : taking your web site from browsing to buying
SN  - 0471164941 (pbk. : alk. paper)
U1  - 381.1 
PY  - 1997///
CY  - New York
PB  - John Wiley & Sons
KW  - Retail trade
KW  - World Wide Web
KW  - Retail trade surveys
KW  - Consumer behavior
KW  - Internet marketing
KW  - Teleshopping
N1  - Included Index; Ch. 1. Introducing the Virtual Store --
Ch. 2. Planning the Virtual Store --
Ch. 3. Designing the Shopping Experience --
Ch. 4. Getting to Know Your Virtual Customers --
Ch. 5. Advertising and Promoting Your Virtual Store --
Ch. 6. Accepting Virtual Payments: Selecting Methods That Are Right For You --
Ch. 7. Understanding Virtual Legality --
Ch. 8. Preparing for the Future
N2  - This text provides a road map for transforming existing Web sites so they can support direct selling of products and services and direct payment on the Internet. It shows how to evaluate whether a commercial Web site is appropriate for your business and, if it is, how to plan to get there
UR  - http://www.loc.gov/catdir/toc/onix05/96032926.html
UR  - http://www.loc.gov/catdir/enhancements/fy0707/96032926-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0707/96032926-d.html
ER  -