TY  - BOOK
AU  - Elvy, B.Howard 
TI  - Marketing made simple
T2  - Made Simple Books
SN  - 9780434985616
U1  - 658.8 
PY  - 1977///, ©1982
CY  - London : 
PB  - Heinemann, 
KW  - Marketing
N1  - Including Index; 1. What is Marketing?--
2. Marketing and The Product.--
3. Marketing and The Consumer.--
4. Marketing and The Sales Department.--
5. Marketing and The Advertising Department.--
6. Marketing and The Distributor.--
7. Merchandising.--
8. Pricing : Policies and Methods.--
9. Export Marketing.--
10. Industrial Marketing.--
11. Marketing for The Small Business
N2  - This book combines basic marketing theory with practice and offers an excellent introduction to business and marketing students at professional and college level. There are chapters on the marketing of services and customer care, and additional material features on the growth of commercial sponsorship, export trading, modern advertising techniques and ecological factors in new product development. A glossary of marketing terms is included, and exercises throughout make this book ideally suited to self-study students.

ER  -