TY  - BOOK
AU  - Bowersox, Donald J. 
AU  - Cooper, M.Bixby 
TI  - Strategic Marketing Channel Management
T2  - McGraw-Hill series in marketing
SN  - 9780070067578
U1  - 658.8 
PY  - 1994///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing channels -- Management
N1  - Includes index
ER  -