TY  - BOOK
AU  - Smith, Lan 
TI  - Meeting Customer Needs
T2  - Institute of management foundation series
SN  - 9780750606684
U1  - 658.812 
PY  - 1994///
CY  - Oxford
PB  - Butterworth-Heinemann
N1  - Includes index; Who are your customers?; from customers to markets; informal research; what are your customers getting?; the price, the cost and the value; the manager as the supplier and the customer; dialogue with your customers; plans and the wheel of good fortune; conclusions and the way ahead
N2  - 	
Written about the key marketing issues facing managers, this book includes marketing planning, forecasting sales, purchasing and supply, pricing, design and development of products and services, promotion and achieving quality customer services
ER  -