TY  - BOOK
AU  - Kelley, Gill 
AU  - Hyde, Mike.
TI  - Marketing in practice, 1999-2000
SN  - 9780750643634
U1  - 658.8 
PY  - 2000///
CY  - New Delhi, Mumbai, Chennai
PB  - Viva Books Private Limited
N1  - Including Glossary & Index; 1. Marketing in practice - an overview.--
2. Gathering information from inside and outside the organization.--
3. Assembling and presenting information.--
4. Gathering and analysing financial and numerical information.--
5. Making contacts for marketing.--
6. Practical networking skills.--
7. Planning events.--
8. Marketing activities and events - exploring their diversity and application.--
9. Co-ordinating the promotional effort.--
10. co-ordinating the marketing mix.--
11. Administering the marketing budget.--
12. Approaching the case study examination
N2  - Marketing in Practice is specifically developed and written for students studying for the Marketing in Practice module of the CIM Certificate. This book, as with the others in the series, has been completely revised to match the 1999 syllabus for the CIM qualifications. 

It is designed to help you pass your professional examinations first time, and give you practical marketing knowledge for use in your further career.

The book includes uniquely valuable material for the serious CIM student including 
· Recent examination papers 
· Glossary of key terms 
· Highly interactive text with questions, activities and highlighted 
key points 
· The ONLY workbooks to include the CIM senior examiners own specimen 
answers and examination reports 

This workbook was written specifically for students studying for the Marketing in Practice module of the CIM Certificate and has been revised to match the 1999 syllabus. It includes examination papers, specimen answers, a glossary of key terms, questions, activities and highlighted key points
ER  -