TY  - BOOK
AU  - Bearden,William O.  
AU  - Laforge,  Raymond W.
AU  - Ingram,  Thomas N. 
TI  - Marketing, principles & perspectives
T2  - McGraw-Hill/Irwin series in marketing
SN  - 9780071180252 
U1  - 658.8 
PY  - 2001///
CY  - Boston, Mass. : 
PB  - McGraw-Hill, 
KW  - Marketing
N1  - Includes index
ER  -