TY  - BOOK
AU  - Wilson, Charles 
TI  - Profitable customers : how to identify, develop and retain them
T2  - Professional paperbacks
SN  - 9780749428259
U1  - 658.8 
PY  - 1999///
CY  - New Delhi
PB  - Kogan Page
KW  - Customer services
N1  - Index annexed
N2  - Designed to help suppliers improve the way they manage their customer base, to defend and build sales, enhance margins, and reduce the cost of serving the customer, this text's overall message is that by actively managing the customer base, companies can maximize profits.
ER  -