TY  - BOOK
AU  - Penrose,John M.
AU  - Rasberry,Robert W.
AU  - Myers,Robert J.
TI  - Advanced business communication
SN  - 9780324037395
U1  - 658.45 
PY  - 2001///
CY  - Cincinnati, OH
PB  - South-Western College Pub.
KW  - Business communication
N1  - Including Index; Part 1 : Introduction to advanced business communication:
Advanced business communication;
Information and persuasion; 
Advanced visual support.--
Part 2 : Written communication: 
A process for advanced writing; 
Writing direct messages;
Writing indirect messages;
Writing situational messages;
The planning and writing of persuasive proposal;
Report writing: From formal documents to short summaries.--
Part 3 : Oral Communication:
The business presentation;
Meeting management;
Crisis management;
Media management.--
Part 4 : Reporting case analysis:
Analyzing a case and writing a case report;
Discussing and presenting a case study.--
Part 5 : Job search strategies:
Resumes and employment letters;
The job interview
N2  - Written for managers who need a good command of written, spoken and graphic communication, this text includes discussions of theory and applications, discussions on ethics concepts and cross cultural communication, job search strategies, and technological influences in communication
ER  -