TY  - BOOK
AU  - Boyd, Harper W. 
AU  - Stasch,  Stanley F.
AU  - Westfall, Ralph  
TI  - Marketing Research: Text and Cases
SN  - 9788185386164 
U1  - 658.83 
PY  - 2002///
CY  - New Delhi
PB  -  A.I.T.B.S.
N1  - Index annexed
ER  -