TY  - BOOK
AU  - Elkin, Paul M. 
TI  - Mastering business planning and strategy : the power and application of strategic thinking
T2  - Masters in management series
SN  - 9781854184368 
U1  - 658.401 
PY  - 2007///
CY  - London
PB  - Thorogood Publishing
KW  - Business planning
N1  - Previous edition: 1998; 1 Mastering business success; 2 Mastering strategic analysis; 3 Mastering market analysis; 4 Mastering the Volume - Cost - Profit relationship; 5 Mastering organisational analysis; 6 Mastering option appraisal; 7 Mastering strategic leadership; 8 Mastering performance measurement; 9 Mastering new business development
N2  - Serves as a practical guide to developing successful business plans and strategies. This work looks at practical techniques for profiling the business and the competition, analysing the market, mastering strategic thinking, positioning for marketplace success, option appraisal and strategic decision making, as well as implementing change
ER  -