TY  - BOOK
AU  - Timmons Jeffry A ; 
AU  - Zacharakis, Andrew ;
AU  - Spinelli, Stephen ; 
TI  - Business plans that work : a guide for small business
SN  - 9780071412872 
U1  - 658.401 
PY  - 2004///
CY  - New York : 
PB  - McGraw-Hill, 
KW  - Business planning.
KW  - Small business.
KW  - Entrepreneurship
N1  - Includes Index; Entrepreneurs create the future --
Before you start writing your plan: asking the right questions --
Getting started --
Industry: zoom lens on opportunity --
Company and product description: selling your vision --
Marketing plan: Reaching the customer --
Operations and development: execution --
Team: the key to success --
The critical risks and offering plan sections --
Financial plan: telling your story in numbers
N2  - "Today's entrepreneurs are driving a new era of global transformation and growth. But before they can turn ideas into profitmaking ventures, they must craft a business plan that crystallizes and legitimizes those ideas for customers, key talent, and investors." "Business plans that work details a strategic, step-by-step approach to creating, adapting, and writing a solid but flexible business plan that will sell your idea and help you make it a reality."--Jacket
ER  -