TY  - BOOK
AU  - Lawrence Silver...[et al.]
AU  - Silver,Lawrence S.
AU  - Wrenn,Bruce
TI  - The essentials of marketing research 
SN  - 9780415899284 (pbk.)
U1  - 658.83 
PY  - 2013///
CY  - New York
PB  - Routledge
KW  - Marketing research
N1  - Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed
ER  -