TY  - BOOK
AU  - Kumar,V.
TI  - Marketing research : a global outlook
SN  - 9789351502487 (pbk. : alk. paper)
U1  - 658.83 
PY  - 2015///
CY  - Los Angeles : 
PB  - SAGE, 
KW  - Marketing research
N1  - Includes index
ER  -