TY - BOOK AU - Kodukula,Prasad AU - Papudesu,Chandra TI - Project valuation using real options : a practitioner's guide SN - 1932159436 (hardcover : alk. paper) U1 - 658.155 PY - 2006/// CY - New Delhi PB - Cengage Learning KW - Real options (Finance) KW - Investments KW - Project management N1 - Includes index; Introduction -- Real options in real world -- Real options: the tool -- Real options: the calculations -- Simple options -- Compound options -- Real options: the application -- References N2 - Discusses why traditional valuation methods such as discounted cash flow, net present value, and decision tree analysis are no longer sufficient. Explains, in simple terms, the real options approach and how to make the correct investment decisions, achieve strategic alignment of projects, increase project flexibility, and sustain competitive advantage. Uses real-life examples to illustrate UR - http://www.loc.gov/catdir/toc/ecip069/2006005534.html ER -