TY - BOOK AU - Cook, Guy TI - Applied linguistics T2 - Oxford introductions to language study SN - 9780194375986 U1 - 418 PY - 2003/// CY - Oxford : PB - Oxford University Press, KW - Applied linguistics. KW - English language -- Study and teaching N1 - Applied linguistics -- Prescribing and describing: popular and academic views of 'correctness' -- Languages in the contemporary world -- English language teaching (ELT) -- Language and communication -- Context and culture -- Persuasion and poetics: rhetoric and resistance -- Past, present, and future directions N2 - This work investigates real-world problems involving language. As such it has the difficult task of mediating between academic expertise and lived experience, attempting to reconcile opposed interests and perspectives. It provides a comprehensive overview of pressing issues in the field; Provides a comprehensive overview of the controversial issues surrounding contemporary language use, including intercultural communication, political persuasion, new technologies, the growth of English, language in education, and foreign language teaching and learning ER -